Support Local: Dubai's Homegrown Brands Shine in DSS 2026

Klaus Schmidt · 2026-07-15

Dubai Summer Surprises (DSS) 2026 just got a little more special. For the first time, the festival is spotlighting local creativity through an initiative called Ma'an by Majid Al Futtaim. Think of it as a launchpad for homegrown UAE brands, giving them a chance to connect with shoppers in a big way. This partnership between Majid Al Futtaim and the Mohammed Bin Rashid Establishment for Small and Medium Enterprises Development (Dubai SME) is all about supporting small businesses. It's part of the Dubai Department of Economy and Tourism and aims to help emerging entrepreneurs showcase their products, build customer relationships, and grow their brands. If you've been looking for unique, locally made goods, this is your chance to discover something new. ### What Makes Ma'an Different? Ma'an isn't just another pop-up market. It's a thoughtful program that integrates these brands into Majid Al Futtaim's consumer ecosystem, which includes malls like Mall of the Emirates and City Centre. This means small businesses get exposure to thousands of potential customers without the usual overhead costs. For shoppers, it means finding authentic, locally crafted items alongside the big international brands you already know. The selection process is rigorous, so every brand you see has been vetted. You'll find everything from artisanal food and beverages to fashion, home decor, and beauty products. Each brand tells a story of passion and perseverance, and buying from them directly supports the local economy. ### Why Should You Care? Supporting local brands isn't just a feel-good thing. It's a smart economic choice. When you buy from a local business, more money stays in the community. These businesses also tend to offer products that reflect the culture and creativity of the UAE, giving you a more authentic connection to the place you live or visit. Plus, many of these brands are innovating in ways you won't find elsewhere. For example, some are using sustainable materials, while others are reviving traditional crafts with a modern twist. By choosing them, you're voting for a more diverse and resilient retail landscape. ### What to Expect at DSS 2026 DSS 2026 runs through the summer, and Ma'an is a key highlight. You'll find dedicated spaces in several Majid Al Futtaim malls where these brands set up shop. It's not just about browsing; there are often live demonstrations, tastings, and even workshops where you can meet the founders. - **Location**: Mall of the Emirates, City Centre Mirdif, and City Centre Deira - **Timing**: Throughout DSS 2026 (check specific dates for each mall) - **Offerings**: Food, fashion, home goods, beauty, and more ### A Quick Tip for Shoppers If you're planning to visit, go early. These pop-ups often have limited inventory, and the best items sell out fast. Also, bring cash for some vendors, though most accept cards. And don't be shy about asking questions. The founders are usually on-site and love sharing their stories. ### The Bigger Picture Ma'an is more than a summer promotion. It's a sign of how Dubai is nurturing its entrepreneurial ecosystem. By giving small businesses a platform in major retail spaces, the city is helping them scale up. Some of these brands might become the next big thing in the UAE market. So next time you're at the mall, skip the usual chains and check out the Ma'an section. You'll walk away with something unique and a story to tell. Plus, you'll be part of a movement that values creativity and community over mass production. > "Ma'an by Majid Al Futtaim is not just about selling products; it's about building a community of makers and supporters." That's the spirit of DSS 2026. Come for the deals, stay for the discovery. And remember, every purchase is a vote for the kind of world you want to live in.